What Makes a Great Law Logo
Law firms logos are using the same old icons over and over again. Law firms think that the best way to represent their business is with either a gavel or the scales of justice, but the problem is that almost all of them think that way and you find the same images in most of their logos. If you want a logo that stands out, then you should try to do something creative about what you have now. Here are some ideas that can help you create a better looking logo than you now have.
It is actually great to have a classic design. You can communicate what a lawyer does by using a pillar, the scales of justice, or a gavel. Even without using words, people know that your business is the law. But a logo does not have to be the first picture of a gavel that you see. You need to add something creative to it. You can make a gavel and pillars from different items like newspapers, lighthouses, and even animals. If you have an old icon, give it something new; be creative.
A single thing can be used to make a great logo. Examples of this are first letter of one of the partner’s names. A good letter is that which can be found in many partners’ names, if possible. If you make the logo focus on a single letter especially one of the rare ones, then it could be a good way for your brand to be known well. If you are Zanes Law, then you can use the letter Z to be part of your logo.
It is through your logo that people will know what your specialty is. Putting a man and a woman in your logo will let people know that you deal with something to do with a marriage relationship and thus make them think of you as a divorce lawyer. A person on crutches would be a good logo for a personal injury lawyer. Marijuana leaves used to portray the scales of justice can give people an idea of what that type of law is. These are ideal for a niche market. Customers can connect with these logos. These will let your clients know what you do and how you can help them.
Your law firm’s name can be used in your logo. Customers can be attracted to your law firm by using the power of your name. Using your name is a great way to build your brand or reputation. You will have a problem with your logo if it is not well designed. Pairing your name with an icon or a monogram will surely put a professional stamp to it. When people sees your logo, they should be made confident to trust in the integrity of your business.